Direct Purchase by IFMI No.1 – Coupang (Korean Top Social Commerce Marketplace)

 Coupang is growing rapidly in Korea. Originally, it was a social commerce (coupon, ticket site) like Gruppon in the U.S., but it is growing by more than 20 to 30 percent every year as it switches to a marketplace like Amazon.


Many sellers are signing up for warehouse-based sales like Amazon, and it is the market with the highest customer satisfaction due to fast delivery such as fresh food on the same day.

When you want to purchase Korean products at Coupang, you can go through the following process.


If you have a Korean mobile phone under your name, you can sign up and buy it yourself, but most of the cases are not, so IFMI(www.ifmi.store) is on your behalf.


RNW 에스테 듀얼 덤 스팟 패치 BEFORE CARE 40p + AFTER CARE 30p 세트, 1세트



1. Search for Korean products at coupang.com (translate to Korean and enter search terms)

2. Write down the Coupang product number you want to purchase

3. Contact the blog site ifmi.store
E-mail: parkara2010@gmail.com
KaKaoTalk ID: successpark2015

4. Get an estimate from your purchasing agent and make a purchase after making a deposit.
(The deposit is received only by PayPal.)


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2021 Shopping Forcast by Shopkick

It is clear that Corona 19 will continue to influence consumer behavior. Shopkick surveyed more than 14,000 consumers in the U.S. and gained insights into the survey, shopping habits, purchasing behavior, health and safety precautions, and returning to normal in 2021.

As consumers anticipate the New Year, interest in safety, financial health, and social justice issues has increased, and 60% said the pandemic has changed their shopping habits forever. Consumers say they will always stock up on their necessities, they will make fewer shopping trips, and more online shopping.


How do you think your shopping habits will change permanently? (Source Shop Kick)

Although the popularity of online shopping has risen significantly due to Corona 19, consumers still plan to purchase most shopping, non-essentials (63%) and essentials (89%) at offline stores next year.

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World’s first products made in Korea

There are words such as ‘the first in the world’ and ‘the only one in the world’ that make your heart tremble just by listening. Particularly when ‘Korean’ is added in front of it, pride and pride can rise. Among the things we use for granted in our daily lives, there are ‘the first products invented in Korea’ . What is it really like?


MP3 Player

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Is Korea a people of interest? MP3, which was made to conveniently listen to music anytime, anywhere, is now a part of mobile phone functions, but it was a product that was essential for listening to music in the past. 

It was first developed in 1997 by Saehan Information System, a Korean company, under the name’MP-Man’. However, the response was poor because it was portable and could only contain about 10 songs. Since then, it has gained a lot of popularity by developing a player that is much smaller and can hold more songs in digital casts. Although few people use MP3s separately now, it was a product that many people loved in the 1990s.


Milk pack

‘The triangular roof milk pack, invented in Korea’? The first invention of the milk pack was US-based EX-Xell-O. However, the person who developed the shape of the current milk pack is Dr. Shin Seok-gyun, who is called ‘Korean Edison’. 

Milk pack.jpg
In the past, a part of the milk pack was cut with scissors to drink, but Dr. Shin Seok-gyu, who felt uncomfortable with this, devised an easier method. Thanks to this, it can be easily opened by hand, poured conveniently, and the remaining liquid can be closed and stored. 

Shin first encountered milk cartons at the US Army PX when the UN forces entered during the Korean War. It is different from the milk pack we are using now, but Shinshi has devised the current milk pack by developing a method of adding and folding waterproof paper. It was a groundbreaking idea now used by people around the world, but unfortunately, the patent was not registered due to the exhibition situation at the time. Shin said, “Over 170 countries around the world currently use this milk pack. But in those days, I didn’t have the benefit of the patent system, so in simple terms, I served.”


PC room

Once you enter the PC room, where you don’t know how time will go, Korea is also the first PC room with hundreds of computers. Starting with the PC Cafe in Apgujeong in 1995, the history continues for about 25 years. 

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Until early 1998, it suffered a sluggish operation, but after the launch of the online game’StarCraft’, the popularity of PC cafes is said to have skyrocketed. Nowadays, there are many places in each neighborhood, and there are places selling food as well as fancy equipment.


Seasoned Chicken

Chicken, the number one midnight snack for Koreans. It is captivating the public with its unique crunchy texture and spicy sweet taste. While various types of chicken such as cheese, tteokbokki, and fruit are being produced, did you know that Korea was the first seasoned chicken tossed with fried whole chicken? 

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Although there are many controversies, it is said that Pericana Chicken founder Yoon Jong-gye saw the chicken left behind by customers when he ran a chicken shop in the past. In foreign countries, seasoned chicken is called’Korean-style fried chicken’.


Cushion pact

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 Korea is also the first cushion pact used by many women because it is easy to use and carry. The first place that developed the powder pact was an American cosmetic company, but the cushion pact applied to the face by infiltrating the foundation with a sponge was first developed by Amorepacific, a domestic cosmetic company. 

In the days when there was only solid and tube-type cosmetics, an employee of Amorepacific brand IOPE who saw a parking ticket evenly stamped with stamp ink came up with an idea and developed a cushion pact that was stamped like a stamp.


Cheering bar balloon

WFWW.jpg

Baseball season is back. What do you need to prepare before going to the baseball field? There may be various things such as chicken and beer, but among them, the cheering bar balloon, which is a long cylindrical plastic balloon, cannot be excluded. This was first developed by Kim Chul-ho in 1994, and it is said to be a hit product that is gaining popularity both domestically and around the world because it makes a sound about 10 times louder than when clapping two cheering bar balloons. The first place I used was the LG Twins Professional Baseball Team.





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Korean Rookie Cosmetic Brand DillyDilly, digitization of local cosmetics purchase and establishment of sales system

Due to the spread of Corona 19 around the world, the trend of purchasing and selling local products in the Middle East is rapidly changing to fast delivery using online commerce and a fulfillment distribution system. In the midst of this, DillyDilly Cosmetics (CEO Hye-min Kim), first launched in Dubai, United Arab Emirates, with color cosmetics tailored to the skin tone and makeup of women in the Middle East market, completed the establishment of a digitalization and sales system for online e-commerce in the Middle East targeting the Middle Eastern female millennial generation. It was revealed on the 20th.


DillyDilly , which has a local subsidiary in Dubai, United Arab Emirates, has been approved by the Food and Drug Administration in the UAE and Middle East, and has built an online simple digital payment system such as diversified Middle Eastern currencies and dollars through its own site, and is located in Dubai. The distribution center and online digital system are used to provide fast delivery of 1-2 days, as well as the United Arab Emirates, Saudi Arabia and other Gulf regions. The business area is expanding.

At the present time when it is not possible to test products offline due to Corona 19, local women and digital media content and marketing specialized in the Middle East region are used to sell cosmetics products through e-commerce, not only women in the Middle East, but also online with customers in various regions. We are increasing product sales through direct communication with local customers and make-up artists, using our products together with local customers and make-up artists to create various makeup contents that match the hijab culture of local women, delivering information such as product color and feeling of use, and such digital contents. It is focusing on online digital content marketing business specialized in the Middle East to lead to online purchases through online purchases.


DillyDilly Cosmetics is pursuing thorough localization tailored to the Middle East market in all aspects of marketing, logistics, certification, and sales, as well as products. SWAN) Application’s own online shop establishment. It is scheduled to enter offline and e-commerce online shops of several other large Middle Eastern retailers.

DillyDilly Cosmetics plans to establish itself as a global color cosmetics brand beyond the Middle East by developing a variety of color cosmetics specialized for the Middle East market and women based on the experience of building and selling local infrastructure in the Middle East so far.

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A Covid-19 Christmas : 101 Ways To Make Christmas 2020 Magical

 

One thing is for certain, Christmas 2020 will be very different from previous years. Covid-19 has changed so many aspects of our daily lives, but it doesn’t have to stop us from having a magical holiday season. Consider “A Covid-19 Christmas – 101 Ways to Make Christmas 2020 Magical” your roadmap to joy during the merriest season of them all. Inside this book you’ll find fun, safe alternatives to many traditional holiday activities that have been canceled in 2020. Use this book as a guide to let love, laughter, and happiness prevail during the Christmas season. I’ve included many festivities that can be enjoyed from the comfort of your own home and are sure to bring joy to the entire family. This book was written to inspire others to have the best Christmas ever and renew holiday spirit that may have been lost due to the global pandemic.


Customer Review:


1.

This book was the topic of conversation around the dinner table. Kids are making a list of what to buy & donate to children in our community. The cover of the book is impressive & cute enough to frame. Very cleaver.


2.

I liked the short format and positive message. We need to remember that even in a pandemic we should be grateful and continue to celebrate the season. My only criticism would be the White Elephant exchange. The recommendation that “the more people the better”, is not wise at this time. There were many good suggestions that involve just the immediate household, Voom calls, and other socially distanced safe activities. One more idea would be making or decorating masks. Masks are going to me with us for some time, so we might as well have some fun with them-using Christmas or other winter fabric, decorating plain masks, etc. Thank you.


3.

This book was so relevant. It’s easy to read and easy to follow. I’m so excited about all the new ideas it gave me for my family this holiday season period some of them were new ideas totally others were oldie but hoodies that I forgot about. The kids are going to be so excited and so are the parents. Thank you for making this book, I know our holiday is going to be brighter.


Show now this special book about covid19!!

👇👇👇👇👇👇👇👇👇👇

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Indian cosmetics consumers expand interest in “home care online”

Since Corona 19, there is also a change in the Indian cosmetics market, and analysis has shown that domestic companies need marketing accordingly.

According to the ‘Global Cosmetic Focus’, recently published by the Korea Cosmetic Industry Research Institute, as Corona 19 spreads across India, it is difficult to visit offline stores such as spas and beauty salons, and the demand for home care products increases as the time spent at home increases appear.


As Indian consumers start looking for DIY (Do it Yourself) products that they can do at home, DIY hair kits, skin care kits, pedicures and manicure kits are in high demand even in the Corona 19 situation.



Local brand Plum said that there are many orders for skin care and hair care products, and among them, skin care kits are very popular.


Biotique, a skincare brand based on traditional medicine in India, also reported that DIY home facial kits have been popular since Corona 19.


Colorbar, a popular color tone brand in India, has delayed the launch of color cosmetics products and launched new skin care products by investing in clean beauty-based skin care solutions in response to changing consumer demand.



In the hair care sector, industry responses are continuing due to Corona 19.

L’Oréal India found that 80% of consumers responded that they would continue to dye even if it becomes difficult to go out due to Corona 19. The kit was released and attracted attention.



Indian color cosmetics brands are responding to changes in demand, focusing on products that have high persistence and do not stain clothes or masks.

Lipstick is an essential makeup product for Indian women, but demand has declined sharply since Corona 19 due to the decline in necessity and smearing problems caused by wearing masks.


However, as demand for matte products that do not smudge on masks has recently increased, the industry is actively marketing, focusing on lipstick.


Lakme is conducting marketing on social media in which influencers regularly post pictures that certify that they do not come off the mask after using the ‘Absolute Matte Melt Liquid Lip Color’.


Color Bar announced that the popularity of Kissproof lipstick has increased since Corona 19 and plans to add color. Nykaa Beauty launched 12 different colors of Matte Luxe lipstick in June, attracting attention. .


It is also noteworthy that the online sales of beauty products have soared due to the influence of Corona 19.


According to Unicommerce, an e-commerce order management system company in India, the amount of e-commerce orders in the beauty and wellness category in June 2020 increased by more than 130% compared to February 2020, before the spread of Corona 19.


As offline store sales become difficult, many companies enter the e-commerce platform and consumers mainly purchase online. As a result, online platforms such as Nykaa, Amazon, Flipkart, Snapdeal, etc. It is analyzed that cosmetics transactions have increased.


An official of the Korea Cosmetic Industry Research Institute said, “As the time to stay at home due to Corona 19 has increased, the popularity of DIY home care products has increased in India. I am getting it.


He added, “In response to the market situation changed by Corona 19, marketing tailored to consumers’ preferences is required.” It would be better to configure it with a mini kit.”

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China Scratched and Scratched, Gwanggunje Sales Recorded a New Record of 83 trillion

 

It is reported that the transaction amount reached 83 trillion won, the largest ever, at the ’11·11 Shopping Festival’ held this year by Alibaba, the largest e-commerce company in Asia.



Alibaba on the 12th at the press center near the headquarters in Hangzhou City, Zhejiang Province, China, from the 1st to 11th, on various platforms such as Tmall, Taobao, Tmall Global, Ali Express, and Peizhou, for a total of 489.2 billion yuan (about 83 trillion 7972 billion won). Announced that the deal was made.

Gwanggunje is a large-scale online discount event held on November 11th every year. Gwanggun (光棍) means’solo’ in Chinese. It is also referred to as a single day (solo day), and in 2009, Alibaba launched a massive discount event for single people through its subsidiary Taobao Mall, becoming the largest shopping day in China. It is larger than Black Friday, the largest shopping season in the United States.

This year’s Gwanggun Festival’s transaction amount is almost double the daily transaction amount of 268.84 billion yuan (about 45.7 trillion won) at last year’s Gwanggun Festival. Alibaba’s side explained that it is a cross-section showing that the Chinese economy is moving away from the shrinking consumption caused by the coronavirus epidemic and moving toward revitalizing domestic demand. 

However, Alibaba said it is difficult to directly compare this year’s performance with last year due to changes in the way statistics are calculated and published this year. This year, for the first time, 

Alibaba has extended the festival period by three more days from one day to four days, setting November 1 to 3 as the “first sale period” prior to the Gwanggun Festival main event.

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Announcement of major events during the 2020 year-end US shopping season

During the Amazon Prime Day sale held on October 13-14, the total sales of Amazon worldwide will exceed about $10.40 billion ($10.4 billion, about 12 trillion won), according to U.S. Digital Commerce 360 ​​(marketing research agency). I’m doing it. This is about 45% more than the $7.1 billion in sales made by Amazon on Amazon Prime Day last year, and there was a huge increase in sales.

On the day of the Amazon Prime Day sale, 51% of online shopping malls in the U.S. had different names, but each had a huge sale. According to a survey by Digital Commerce 360 ​​and Salesforce, traffic from online shopping malls excluding Amazon also increased by 51% compared to the period last year when Amazon Prime Day sales were held. Therefore, Amazon Prime Day Sale is not an event only for Amazon sites, but an event in which major online shopping malls participate together.

The main dates that affect US sales events and overseas direct purchases after Amazon Prime Day sales are listed below.

 Halloween Day October 31

 US summer time off on November 1st

 November 11 Gwanggunje (Single’s Day in the US or Europe)

 November 26th Thanksgiving Day (Thanksgiving Day)

 November 27 Black Friday

 Cyber ​​Monday, November 30

 Green Monday, December 14th

 December 24th Christmas Eve

 Christmas December 25

 Boxing Day, December 26th

 December 31st New Year’s Eve

This year, Halloween shopping is rarely done. As the coronavirus continues to rage, it is not recommended for children to go around the house to Trick or Treat, and it seems that they rarely decorate Halloween at home.

I have introduced several times that the Black Friday sale will be much faster, but major shopping malls start Black Friday sale from early November. Amazon has been running a Black Friday countdown sale every year from November 1st, and whether it will be that way this year, or whether it will be an all-out Black Friday sale has yet to be revealed.

Large shopping malls, including Wal-Mart, have officially announced or are predicting that they will have a Black Friday sale online from early November. Wal-Mart officially announced that it will hold the 1st Black Friday Sale from November 4th to 7th, the 2nd Black Friday Sale from November 11th to the 14th, and the 3rd Black Friday Sale from November 25th to 27th.

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What should Apple pay attention to at the November 10 event?

Apple’s silicon strategy in full swing… Accelerate growth by boosting Mac product sales

 Apple is holding a new product announcement event in November following September and October. This event will show a new MacBook model with an ARM-based chip developed by Apple.


Apple is expected to hold a special event on November 10 at the headquarters building of Apple Park, California, and unveil notebooks and desktop PCs with Apple silicon chips.

Therefore, this ‘Onemoresing event’ is expected to further strengthen the Apple ecosystem with new computing performance and improved content services to consumers through custom chip technology accumulated so far.


Apple to hold a new Mac model announcement event with silicon chip on November 10th [Apple]

◆The era of Apple’s silicon chip opens

At a developer event held in June, Apple announced a post-Intel policy to release a laptop or desktop equipped with a processor designed directly instead of an Intel chip by the end of this year, and replace all the rest of the product line with its own chip within three years. 

This month’s event is the day when Apple’s promised silicon strategy at a developer event will be revealed. However, it is not clear which product Apple will release on this day. According to the industry, Apple is known to announce the MacBook Pro, MacBook Air, 12-inch MacBook, and 24-inch iMac on this day. 

The 14-inch MacBook and 24-inch iMac have a new design. The 24-inch iMac has a very thin bezel, so despite the size of the existing 21.5-inch body, the display size reaches 24 inches. 

In particular, Macbooks and iMacs equipped with Apple silicon chips are equipped with customized chips optimized for macOS, so graphics or calculation processing speed is faster than Intel chips, and battery consumption is not much, so the usage time is longer. 

If Apple sells MacBooks and iMacs equipped with Apple silicon chips starting next year, it is expected to become popular in the market due to its cost-effectiveness and easy linkage with iOS apps. 

Apple’s Mac sales increased by double digits compared to the previous year as demand for PCs increased due to the recent increase in telecommuting and online education due to Corona 19.


Apple is planning to introduce a 24-inch iMac equipped with a body development chip [Apple]



◆ Are Airtech and new high-performance Apple TVs available?

It is also of interest that Apple will unveil Airtech, a lost and found location tracking device that has only been rumored at this event.

AirTech, a Bluetooth-based location check communication device, can be seen as an Apple version of Tile, which is famous for its location tracking products. With this product, it is possible to implement a more convenient and accurate search for my iPhone or iPad.

It is predicted that on this day, Apple will unveil the next-generation Apple TV, which has further enhanced its performance with a high-performance video game machine. This news comes from a cloud game service official at Microsoft (MS), and it seems very likely that it will come true.

Apple is expected to enhance the performance by installing the latest A14X chip on Apple TV, and to further activate subscription-type subscription services by allowing users to enjoy various contents such as games, movies, and TV in high definition.

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Why did US Big Tech cheer for sniper Biden?

 ‘Betting’ on easing policy uncertainty Vice President Harris has high expectations

As the era of Joe Biden opened, big tech companies in the United States expressed their welcome. The US IT industry, who received tax benefits when President Donald Trump took office, cheered for Biden’s election, pledged to regulate ‘big tech’. 

Foreign media and experts analyzed that ▲ ease of US-China trade dispute ▲ revitalization of overseas talent recruitment ▲ expectation of recovery of net neutrality had an effect. 

According to foreign media such as CNBC on the 9th, global big tech companies such as Microsoft Chairman Bill Gates, CEO Jeff Bezos, Amazon CEO, and Sheryl Sandberg, Facebook Chief Operating Officer (COO), sent congratulatory messages to Biden’s election. 

In this presidential election, Silicon Valley has been betting on Biden. According to the US media VOX, Silicon Valley gave Democrats a $191 million campaign funding. That’s nine times that of the Republican Party ($22 million). CNN also reported that GAFA (Google, Amazon, Facebook, and Apple) workers paid three times more money to Biden election camps than Trump.

Silicon Valley is analyzed to support the fact that the Biden administration’s policy uncertainty is less than that of Trump. In addition, during Trump’s tenure, the US-China conflict intensified, strengthening sanctions for global IT companies in China, and the difficulty in supplying foreign talent due to restrictions on the issuance of foreign work visas, which are also considered the strong background of Biden.


Candidate Joe Biden before the US presidential election 

[Photo = Joe Biden Election Campus] 


There is also high expectations for a net neutrality recovery. Network neutrality is the principle that Internet service providers (ISPs) treat all content equally and without discrimination, and it is prohibited to block or slow down Internet content. It has become a platform for US IT companies to grow as they do not have to pay additional costs according to traffic volume other than connection fees. 

Net neutrality was enforced by the Federal Communications Commission (FCC) notice during the Obama administration, when Biden was vice president, but was abolished after the Trump administration was inaugurated as FCC chairman Ajit Pie took office. Accordingly, it is diagnosed that the FCC chairman appointed by Biden will seek to restore net neutrality as the first task. 

Kim Hong-sik, researcher at Hana Financial Investment, said, ‘If President Biden appoints the FCC chairman, a majority (three) of the Democratic Party members will be able to change the principle of net neutrality. While necessary, network neutrality can have a negative impact on infrastructure investment, making it difficult to implement in reality.’ 

In addition, industry expectations are high for Vice President Kamala Harris, whose district is in Silicon Valley. CNN explained that ‘Silicon Valley appreciated Harris’ experience in dealing with technical issues.’ 

◆Big Tech, Sniper Appears ‘I’m Not Laughing’ 

Given that Biden is a ‘Big Tech sniper’, Silicon Valley can’t just laugh. 

Biden replied in a press interview in the past that the discussion on dismantling Silicon Valley giant IT companies such as Facebook was’a problem that needs to be carefully reviewed. 

Moreover, the US House of Representatives Judiciary Committee, which issued a report last month condemning GAFA’s antitrust behavior, could also tighten regulations on big tech companies, given that the Democratic Party is a majority party. The responsibility of 

Internet companies is also expected to be strengthened. This is because Biden has insisted on the abolition of the “Communication Quality Act (CDA) Article 230,” which exempts online platforms from legal liability for posts posted by users. In addition, as he has supported California’s’AB5 (Assembly Bill 5)’ bill, which requires Uber and Lift to directly hire platform workers, the platform labor issue can also rise on the cutting board. 

The biggest concern is taxes. Biden announced that it would raise the maximum corporate tax rate from 21% to 28%, and promote an increase in corporate income abroad. Global IT companies with a large portion of overseas sales are likely to experience an explosive increase in tax burden. Bank of America Global Research predicts that the corporate tax increase will reduce the profits of IT and telecommunication companies by more than 10%. 

Lee Young-han, a researcher at Daishin Securities, also said, ‘IT, Internet and media industries will be most vulnerable to tax increase policies.’ These companies with a relatively high proportion of multinational companies are bound to be sensitive to the double increase in the income tax rate of their overseas subsidiaries. Analyzed. 

◆ Big tech regulation depends on the Senate… ‘Blue Wave’ Tactile 

Sensation is now the focus of Big Tech. This is because the possibility of regulation increases when the ‘Blue Wave’, in which the Democratic Party dominates the White House and the Senate and House, is achieved. Conversely, if Republicans take the Senate, it could put a brake on Biden’s vote. 

According to the New York Times, as of the 7th (local time), Republicans and Democrats each won 48 seats. Two of the last four seats have no more than 50% of the votes, so they have to vote for the finals on January 5th next year. However, the Republican Party dominates in the remaining North Carolina and Alaska regions, and for now, 51 Republicans vs. 49 Democrats are predicted. 

Seo Sang-young, a researcher at Kiwoom Securities, said, ‘If the Republican Party gains the upper hand in the Senate, it will not be easy to change the tax policy of the Biden government, such as a corporate tax hike.’ Large technology stocks such as Alphabet, Amazon, Apple, and Microsoft have soared.’

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